GRAPHICSSED

What is a graphical element? The elements inside your graphic design is called graphical elements. It’s often a set of information. What is visual weight? Visual weight is the dominance exerted by an element visually inside the graphic design. Giving visual weight to your graphical elements is one of the crucial marketing strategy which helps you to sell the product. To execute this very effectively the product design should carry a specific objective. It’s better to know what exactly the company stresses in the design. 1.        Are they trying to introduce a new brand? 2.        Are they trying to sell the product on an existing brand? 3.        Are they trying to sell a standalone product? By knowing these variables one can start giving visual weight to the elements. Let’s see how it is done and with what all properties of an element. Color Different colors add different visual weights to the graphical elements. . The visual weight is determined

When we present someone something we used to wrap it up nicely. We, as humans used to have a custom to wrap things up and presenting well. What that really shows? What that signifies? It signifies three things. 1.        This is a thing of value 2.        I am sharing my value with you 3.        You are valuable to receive this product. This simple method of wrapping ( Packaging) is giving value to 3 different ideals. One is the object. The other is the giver and the next one is the taker. A good packaging design does these three things ·          Give value to the product ·          Give value to the entrepreneur ·          Give value to the customer/consumer. A quality packaging design shows the company’s quality through its branding elements, shows the quality of the product itself and assure the customer that the product is worth buying. When you as a graphic designer doing the packaging design, you must know with whom all / what all you are conversing wi