Packaging design: How to give visual weight to graphical elements.
What is a graphical element? The elements inside your graphic design is called graphical elements. It’s often a set of information. What is visual weight? Visual weight is the dominance exerted by an element visually inside the graphic design. Giving visual weight to your graphical elements is one of the crucial marketing strategy which helps you to sell the product. To execute this very effectively the product design should carry a specific objective. It’s better to know what exactly the company stresses in the design. 1. Are they trying to introduce a new brand? 2. Are they trying to sell the product on an existing brand? 3. Are they trying to sell a standalone product? By knowing these variables one can start giving visual weight to the elements. Let’s see how it is done and with what all properties of an element. Color Different colors a...


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